ISNetworld® Certification as a Marketing Tool

ISNetworld® Certification as a Marketing Tool

Investing in workplace safety can be an initial hit to capital.  Whether you’re onboarding an HSE professional or piecing out safety resources. As a contractor or supplier in the US, you’re likely to quickly discover prequalification platforms such as ISNetworld®, Veriforce®  and Avetta®. Altogether, be prepared for sticker shock. These systems often come with a huge price tag of their own. Let’s look deeper into the value! Have you considered these contractor vetting systems as a marketing tool? 

ISN® Marketing Tips

Here are some practical ways to market your ISNetworld® certification:

1. Update your website: Highlight your ISNetworld® certification prominently on your website. Create a dedicated page or section that explains what the certification means, its benefits, and why clients should choose a certified provider.
2. Use the ISNetworld® logo: Display the ISNetworld® certification logo on your website, marketing materials, and company vehicles. This helps build trust and credibility with potential clients who recognize the certification.
3. Showcase your safety record: Emphasize your excellent safety track record on your website, in brochures, and during client presentations. Provide statistics, testimonials, and case studies demonstrating how your ISNetworld® certification has contributed to maintaining a safe work environment.
4. Leverage social media: Utilize social media platforms to showcase your ISNetworld® certification. Share updates, success stories, and safety tips highlighting your commitment to safety and regulatory compliance. Engage with your followers and respond to their inquiries promptly.
5. Collaborate with industry influencers: Partner with influencers, thought leaders, or subject matter experts with a solid online presence. Collaborate on content, guest blog posts, or interviews to reach a wider audience and highlight the importance of ISNetworld® certification.
6. Attend industry trade shows and conferences: Participate in relevant trade shows, conferences, and events where potential clients and industry professionals gather. Use these opportunities to showcase your ISNetworld® certification, network with key stakeholders, and educate attendees about the benefits of working with a certified provider.
7. Develop case studies and testimonials: Collect testimonials from satisfied clients who appreciate the added value of your ISNetworld® certification. Create case studies that highlight successful projects where your certificate played a significant role in ensuring safety, compliance, and client satisfaction.
8. Collaborate with ISNetworld®: Reach out to ISNetworld® directly to explore marketing opportunities. They may feature your company as a certified provider in their newsletters, blog posts, or industry-specific publications, providing additional visibility and recognition.
9. Network with existing clients: Contact current clients for referrals or recommendations. Satisfied clients can be powerful advocates for your business and help spread the word about your ISNetworld® certification to others in the industry.
10. Advertise in industry publications: Consider advertising in print and online industry-specific publications. Professionals who value safety and compliance often read these publications, making them an ideal audience for promoting your ISNetworld® certification.

All things considered, marketing your ISNetworld® certification should focus on its value to your clients, such as enhanced safety, regulatory compliance, and improved project outcomes. All in all, effectively communicating these benefits, you can establish your company as a trusted and preferred choice in the market.

Companies requiring ISN® Certification

Many well-known companies across different sectors use ISNetworld® to manage their contractor qualification and management processes. While it’s not possible to provide an exhaustive list of all the companies that use ISNetworld®, here are some examples of prominent organizations that have utilized ISNetworld’s® services:

Oil and Gas Industry:

• • Chevron®
  • ExxonMobil®
  • BP®
  • Shell®
  • ConocoPhillips®

Construction Industry:

• • Bechtel Corporation®
  • Fluor Corporation®
  • Turner Construction Company®
  • Jacobs Engineering Group®
  • Skanska®

Manufacturing Industry:

• • General Electric (GE)®
  • Procter & Gamble (P&G)®
  • 3M®
  • Johnson Controls®
  • Caterpillar®

Transportation and Logistics Industry:

• • UPS®
  • FedEx®
  • C.H. Robinson®
  • Schneider Electric®
  • Maersk®

Utilities and Energy Industry:

• • Duke Energy®
  • Dominion Energy®
  • Southern Company®
  • NextEra Energy®
  • AES Corporation®

Also, it’s important to note that the companies listed above are just a few examples, and there are numerous other organizations in various industries that utilize ISNetworld®’s services to streamline their contractor management processes, ensure regulatory compliance, and enhance safety standards.

According to Injury Facts®, preventable workplace deaths totaled 4,113 in 2020. Above all, reason enough.

Increase your ISNetworld® ROI

Companies spend weeks and sometimes months trying to complete their ISNetworld® certification.  Countless hours are spent sifting through notification emails and tracking down COI updates.  There’s a better way!  Our Cascade QMS Consultants are quick, efficient and devoted to compliance.  Above all, our ISNetworld® Account Management Plan is designed to increase your odds of attracting more business through safety enhancements and grade consistency.  Ultimately, you’ll save time while improving your safety culture!  Give us a call and get started today.